Editorial Independence
The Dr. Spock Company recognizes and maintains a distinct separation between Advertising content and editorial content. The Dr. Spock Company has complete editorial independence in creating information, text, graphics, images, tools, and other materials ("content") on the site. The Dr. Spock Company does not allow advertisers or sponsors to influence editorial decisions in the creation or presentation of content, or to make any changes to its content.

Selection of Advertising
The Dr. Spock Company, in its sole discretion, will determine the types of Advertising displayed on The Dr. Spock Company web site.

The Dr. Spock Company will not accept Advertising for any product or service that, in The Dr. Spock Company's opinion and sole discretion, is not in good taste, is dangerous or harmful, is not effective, contains false or misleading claims, or is offensive to any individual or group of individuals based on age, color, national origin, race, religion, sex, sexual orientation, or handicap. The Dr. Spock Company is not responsible for determining if a product or service is ineffective, makes false claims or otherwise should not be accepted, but The Dr. Spock Company will reject or remove the Advertising if it knows or learns that a product or service does not meet its guidelines. The Dr. Spock Company will not accept Advertising related to tobacco, firearms, alcohol, gambling, or pornographic products.

No Advertising shall be permitted which may injure the good name or reputation of The Dr. Spock Company or the Site.

The Dr. Spock Company's acceptance of Advertising is not a recommendation, endorsement or guarantee of any product or service advertised on the Site or for the company that manufactures, distributes or promotes a product or service. The Dr. Spock Company is not responsible for the content or accuracy of third party advertisements. In addition, The Dr. Spock Company does not endorse or guarantee any content, material, products or services contained on or accessible through links to other Internet sites from The Dr. Spock Company site.

Advertising on the Site will be subject to the other policies adopted by The Dr. Spock Company, including its Ethics and Privacy Policies, as well as its Terms of Service.

Requirements for Advertising
All Advertising will be clearly identifiable as such, and will be distinguishable from editorial content. Any Advertising that could be misconstrued as editorial content will be clearly labeled as an advertisement.

The Dr. Spock Company retains the exclusive right to determine the placement and method of display of Advertising on the Site.

If advertisers post purchase prices, they can only offer products or services that are readily available for the advertised price (with noted tax and delivery fees).

The Dr. Spock Company reserves the right to decline any submitted Advertising or to discontinue at any time, and for any reason, the posting of any Advertising previously accepted. If The Dr. Spock Company discontinues Advertising before the end of the contract term, it will notify the advertiser promptly of the action and will provide the advertiser with the reason for rejecting its Advertising.

The Dr. Spock Company, in its sole discretion, will interpret and enforce this policy and all other issues relating to Advertising on this Site.

Change in Policy
The Dr. Spock Company reserves the right to change this policy at any time by posting a revised Advertising Policy on the Site.

Compliance with Laws
It is the responsibility of the advertiser to comply with all applicable domestic and foreign laws and regulations. The Dr. Spock Company will not monitor compliance of third party advertisers on the Site with such laws and regulations, but may promptly remove Advertising should The Dr. Spock Company become aware of noncompliance or potential noncompliance with any of such laws or regulations or of these guidelines.

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